Global Sugar Substitute Market Stimulated by Rising Adoption of Healthier Food Choices


Many investigators have searched for alternative sweeteners or sugar substitutes in recent years as excessive sugar consumption can raise blood sugar levels and lead to weight gain. Sugar substitutes are low-calorie food additives that duplicate the sweetness of sugar but usually have less food energy. They are increasingly being used in chewing gums, puddings, ice-creams, desserts, fruit spreads and soft drinks. Saccharin, neotame, stevia and sucralose are some of the non-caloric sugar substitutes approved by the USFDA that offer a sweet taste without increasing the blood glucose levels. According to IMARC Group, the global sugar substitute market size reached a value of US$ 15 Billion in 2018.


Growing prevalence of chronic diseases driving demand for sugar substitutes

With the rising prevalence of diabetes and other health concerns, like obesity and heart diseases, the consumers are opting for sugar substitutes as a preventive measure. In addition, rising health consciousness and growing awareness about the benefits of sugar substitutes have encouraged numerous consumers to include these substitutes in their diets. Moreover, the leading manufacturers are introducing a wide array of products to provide newer, healthier and more nourishing options for the consumers. For instance, Zydus Wellness has launched Sugar Free Green using stevia leaves which is a 100% natural sugar substitute. Similarly, Cargill recently introduced a new sweetener product EverSweet which is made from stevia leaf components, Reb M and Reb D glycosides, that give it a sweet taste like real sugar. As a result of these factors, the global sugar substitute market is expected to reach a value of US$ 19 Billion by 2024, exhibiting a CAGR of 4.1% during 2019-2024.



High-intensity sweeteners represent the most popular product type

The market has been segregated on the basis of product types into high-intensity sweeteners, low-intensity sweeteners and high-fructose corn syrup. Amongst these, high-intensity sweeteners represent the most popular product type as they are significantly sweeter than table sugar (sucrose). These sweeteners do not raise blood sugar levels and are low in calories. There are six high-intensity sweeteners approved by the USFDA – saccharin, aspartame, acesulfame potassium (Ace-K), sucralose, neotame, and advantame.

Market Breakup by Application and Origin

On the basis of application, sugar substitutes are most commonly used in beverages, such as energy drinks, instant teas, soft drinks, juices, diet sodas and sugar-free syrups. Saccharin and aspartame are the most common sugar substitutes used by food processing companies. Other major application segments include food, and health and personal care.

The market has also been categorized in the basis of origin into artificial and natural products. Artificial sugar substitutes include aspartame, saccharin, sucralose, neotame, Glucin, cyclamate, and acesulfame potassium. They are extensively used in processed foods including soft drinks, powdered drink mixes, baked goods, canned foods, jams and jellies, puddings, dairy products and candies.

North America: The largest market for sugar substitutes

North America enjoys the leading position, holding the majority of the total global sugar substitutes market share. This can be attributed to the increasing obesity rates along with the presence of a large number of manufacturers in the region. It is followed by Europe and Asia Pacific. Other regions include the Middle East and Africa, and Latin America.

Some of the key players operating in the market include Tate & Lyle, Cargill, PureCircle, Roquette Frères, DuPont, Archer Daniels Midland Company, Ajinomoto Co. Inc., Ingredion, Flavors Holding and JK Sucralose.


About IMARC Group: IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects on the sugar substitute industry, which has enabled the clients to successfully set up and expand their businesses. Some of the company’s offerings include:
·         Market Research
·         Plant setup
·         Plant Expansion
·         Marketing and sales
·         Procurement and Distribution
·         Innovation and Product Development

For more information on the sugar substitutes industry, please visit:https://www.imarcgroup.com/sugar-substitutes-market

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